Creative Boom starts with a bang

Creative Boom is a new online magazine and forum for the UK™s creative industries, dreamt up by Katy Cowan, the founder and director of creative PR agency Boomerang PR.  The magazine has already obtained a substantial following, both on the website itself and on Twitter, and provides a fantastic opportunity for creatives to meet and greet, share ideas and find out about everything that™s happening, from events to news and new projects to feature profiles.

Katy first came up with the idea of ˜Creative Boom™ through social networking. She explained: œTalking to other businesses and freelancers on Twitter, it became apparent that there was a need for an online community for creative people. Working by yourself, or within a small company, can often feel isolated, particularly in the creative industry when you sometimes need to bounce ideas off other people. That™s when I realised an online magazine and forum would be ideal.

Creative Boom includes news on a range of creative sectors including arts and crafts; design; digital; marketing and PR; music and performance and photography and film. It aims to become a place for creative firms and individuals to network, share ideas and hopefully secure more work.

Katy continued: œUsing Twitter, we appealed to our followers to send us news, events and information to add to our first issue and were overwhelmed with the response. Hundreds of people have contacted us since we started tweeting about Creative Boom in June. Many of those contacts are now potential clients or associates, and we™ve got lots of interesting material in the pipeline. We will continue to communicate with our Twitter followers to see how the magazine should evolve.

Creative Boom now includes a forum which includes live web chats where members can learn from creative experts. It also has a student area detailing work placements and graduate opportunities, as well as a meet and greet platform “ helping freelancers to find more work. Members also benefit from a range of extras such as a monthly prize draw. They can also redesign the website™s banner and take part in different weekly features to help raise their own profile and reach more potential customers.

Katy added: œWe have had over 6,000 visits to our website in just one month and over 200 members have already signed up. It™s remarkable how an original idea is born and can become a reality, simply by tweeting and meeting people online.

To find out more about Creative Boom, or to be included in the magazine, visit www.creativeboom.co.uk. You can also follow Creative Boom on Twitter at www.twitter.com/creative_boom.

Leave a Reply