BBC’s Hunt For Northern Digital Talent

The BBC has launched a fresh opportunity for new and established digital agencies and producers in the North.

As the move to Salford in 2011 approaches, the BBC Children™s television department is looking to commission four projects that will total £500,000. @North will encourage and support the development and delivery of interactive content for children.

Commenting on @North, Peter Salmon said:

œThis is an exciting new concept and there is real business up for grabs, with CBBC and CBeebies commissions to be won by creative organisations working on interactive media across the North of England. There is some great creative work going on in the digital sector across the North, and we want to work in partnership to develop new and exciting multiplatform content for our young audience.

The new project will be led by BBC Children™s and see Future, Media and Technology (FM&T) work in new collaborative ways with digital agencies and regional partners Northwest Vision and Media, Northern Film and Media, and Screen Yorkshire.

The key objectives for the project are:

- For CBBC & CBeebies to tap into new opportunities for innovation
and creativity.
- To stimulate and inspire the digital sector across the North of England, initially focusing on creating new children’s content.
- To understand and help develop the supply chain across the North for the BBC and build on existing creativity and skills.
- To make the BBC North process for commissioning multiplatform content open and collaborative.
- To share knowledge about the BBC’s infrastructure, processes and audiences.

Project Leader, Mario Dubois adds:

“@North is one of a number of initiatives, which allows the BBC to be more open whilst working with creative companies from across the North of England. It hopes to enable and support increased creativity, collaboration in a real and tangable way; that contributes to a closer connection with our audiences as well as increasing the supplier base across the North.”

Introductory workshops to BBC @North will be held during January 2010. Interested in attending? Respond to the invitation by email to Mario Dubois - Project Lead, @North on mario.dubois@bbc.co.uk.

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