Fun and Games with CoolPink

Opera North are no stranger to pushing the boundaries of creativity, so when award winning Coolpink suggested a take on a classic kids game to generate further ticket sales the response was a quick yes. As part of Digital Week, Screen Yorkshire will explore the creative idea behind the project and debate the effectiveness of digital games development for tangible return on investment.

On the 11th November, the Digital Week team will bring to life the enjoyment of nostalgic memories from childhood birthday parties where pass the parcel and musical chairs were a regular feature, but are you brave enough to use these innocent games to develop your digital strategy?

This show-and-tell event will explore the creative idea behind the project and debate the effectiveness of digital games development for tangible return on investment. Joining the mix will be games developers Gamerholix, and award winning composers Organiq Music.

Voted Best Web Design company at the Yorkshire Digital Awards, the Coolpink team will be calling upon their creative streak to get you thinking about digital marketing differently. Online games are now being used by the smartest brands around to increase brand awareness, generate customer data and engage with customers on the way on sales.

To book your place at this event go to the digital week online booking for Leeds Digital Week 2009.

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