Google Adwords Training - Learn Pay-per-Click Marketing
Price:
£295Click here to find out how you can get 60% off the price of this course
Course duration:
1 dayCourse dates:
Friday 24th September 2010Wednesday 3rd November 2010Many searches for information about products and buying decisions begin with searches on one of the major engines: Google, Yahoo! or Live Search. Achieving a position at or near the top of the ‘organic’ rankings can take time and often requires a large investment of time and energy.
Pay-per-Click (PPC) can bring profitable results much more quickly by providing an instant source of targeted traffic, who are in active buying mode. The results of PPC marketing can be measured extremely accurately, so a business is always in control of its budget and can refine the campaign to ensure a good return-on-investment.
This course provides a one-day introduction to Pay-per-Click, including practical examples that help you to set-up, run and manage your own Google AdWords PPC campaign.
Recommended for:
A business of any size and in any sector that is considering managing their own PPC campaigns.
You will learn how to:
It's very easy to set-up a PPC campaign especially on Google, but also easy to waste money if it is not set up in the right way. This one-day course will teach you how to:
Understand Search Engine results pages
Increase sales and profit instantly with Pay-per-Click
Build campaigns the right way, which will drive sales and enquiries to your business profitably
Use Google AdWords and Google Analytics
The course provides an introduction to Pay-per-Click marketing and web analytics, focusing mainly on Google AdWords and Google Analytics, but also touching on Microsoft AdCenter and Yahoo! Search Marketing
Other people who have done this course say:
"The course was so enlightening. After one day yes, that's ONE DAY the phone started ringing with enquiries from new customers" (Peter Scott, Smart Driver Academy)
"The training dispelled the myths around all aspects of Adwords"
"This was a great course with great facilities"
"It was practical experience of setting up our own Google PPC campaign"
"James was excellent and very helpful"
"Very approachable tutor, confident in course and advise"
"Facilities are great and I would book further courses here"
Course outline:
| Day 1 | |
| Lesson | |
| 1 | Understanding search engine results pages (SERPs) - organic / sponsored links |
| 2 | Where PPC fits with other online marketing activities (search engine optimisation, social media, email, blogging, etc) |
| 3 | PPC campaign structure (campaigns, ad groups, keywords) |
| 4 | Keyword matching options (broad, phrase, exact, negative) |
| 5 | Advert options (text, display, video, local) |
| 6 | Advert placement (search network / content network) |
| 7 | Keyword and competitor research |
| 8 | Google AdWords Quality Score - its impact on the auction |
| 9 | AdWords Policies (trademark / acceptable use / prohibited items) |
| 10 | Conversion tracking |
| 11 | Tracking and improving performance - traffic vs conversions |
| 12 | Tools (AdWords Editor) |
| 13 | Google Analytics (installing tracking code / understanding results / tracking exact keywords) |
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